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The Dead Poets Live: Anywhere and Everywhere , ...
9,95 € *
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A special live recording at London's Soho Theatre - plus two exclusive bonus tracks. Since forming in 2008, Mark Grist and MC Mixy have been challenging the preconceptions of poetry and hiphop across the country. This audio was recorded at the Soho Theatre in London in 2012, during their third national tour, titled 'Anywhere and Everywhere'.During the tour the pair performed in schools, pubs, nightclubs, office blocks, market places, theatres, parks, taxi cabs, sitting rooms and universities across the country. All gigs were arranged and promoted solely through social networking. All bonus tracks were recorded live on location. Dead Poets would like to thank everyone that booked/promoted/supported us over the tour. Thanks for looking after us.Hopefully we'll see you all again soon. 1. Language: English. Narrator: Mark Grist. Audio sample: http://samples.audible.de/bk/bbcw/006118/bk_bbcw_006118_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 28.09.2020
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Strategic Database Marketing
56,00 € *
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Use the latest digital technologies for lifelong customers and repeat sales"Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."-Ken Magill, Publisher, The Magill Report " Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."-David Horwedel, eCRM Program Manager, Dell"Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment."-Vicki Updike, President, Miles Kimball Company" Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."-Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International " Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand."-Angela Sanchez, Sr. Director of Marketing, Universal Music Group"Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it."-Kathryn Kiritsis, Director Online Marketing, Avis Budget Group"Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force ."-Steve Cobden, CMO, Thompson & Company of Tampa, Inc."I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application."-Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!About the Book:Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:Lifetime value (LTV)Building profits with recency and frequencyThe off-e-mail sales multiplierCustomer and subscriber acquisitionMonetary (RFM) analysisExpanding retail store trafficCustomer segmentationAnalytics and modelingLoyalty marketingMeasuring the impact of social mediaTesting and control groupsBusiness-to-business database marketingAll quizzes, forms, strategies, charts

Anbieter: Dodax
Stand: 28.09.2020
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An Introduction to Social Media Marketing
74,90 CHF *
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'Charlesworth, who has been involved in digital marketing since 1996, has written a book aimed at introducing marketing people to social media strategies. Though the book primarily focuses on Facebook, YouTube, and Twitter, other types of social media are sprinkled throughout the text. The chapter on social networking in online communities emphasizes LinkedIn's supplanting of traditional business networking. Extended coverage in the book includes social shopping and sharing sites, where a social network of shoppers can inform others in the same network. Many statistics, such as how only 7 percent of respondents to a 2014 survey had never checked an online review prior to making a purchase, pepper the text in an engaging way. Furthermore, the author provides useful exercises at the end of chapters, and the writing features catchy section headings, such as 'Is the value of a Facebook friend 37 cents?' and 'Your own comments might be illegal.' Summing Up: Recommended. Upper-division undergraduates and above' --C. Wankel, St. John's University, New York, in CHOICE July 2015 ‘This is a very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners.’ – Prithwiraj Nath, Norwich Business School, University of East Anglia, UK ‘Another great book by Charlesworth. As is the case with his texts, the work is very accessible to readers new to the subject, whilst offering insights for the more experienced academic and practitioner. This book takes a logical tour through social media marketing. In addition, it avoids the overly optimistic ‘dogma’ often found in this subject area. This book is a fine attempt to consider social media marketing from a more hard-nosed perspective. It is not only an informative text but also a thoroughly enjoyable read.’ - Dr Michael Cassop Thompson, Senior Lecturer, Leeds Beckett University, UK

Anbieter: Orell Fuessli CH
Stand: 28.09.2020
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Internet For Dummies
39,90 CHF *
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Don't miss the 12th edition of this bestseller, fully updated and now covering social networking! Sixteen years since the publication of the first edition, this smash hit book has outsold and outlasted all the competition. See what all the excitement is about with the newest edition, The Internet For Dummies, 12th Edition. You'll not only find a lot of the basics presented in an easy-to-follow and friendly style, you'll also get the latest on social networking, security, and much more-stuff barely on the horizon a couple of years ago that now dominates the online landscape. * Introduces you to what's online, how to deal with annoyances like spam and spyware, and how to control what your kids see and do online * Walks you through picking a provider, getting hooked up to the Internet, and sharing a connection in your home or with other devices * Gives you a guided a tour through popular Web browsers, getting good search results; finding music and video; shopping; banking; and sharing files * Also covers e-mail, connecting with friends, online chats, and more * Helps you find the hot social networking sites and see how to handle photo and video sharing Using the Internet? Get thoroughly up to speed with this popular guide.

Anbieter: Orell Fuessli CH
Stand: 28.09.2020
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Google Wave: Up and Running
29,90 CHF *
ggf. zzgl. Versand

Catch Google Wave, the revolutionary Internet protocol and web service that lets you communicate and collaborate in realtime. With this book, you'll understand how Google Wave integrates email, instant messaging (IM), wiki, and social networking functionality into a powerful and extensible platform. You'll also learn how to use its features, customize its functions, and build sophisticated extensions with Google Wave's open APIs and network protocol.Written for everyone -- from non-techies to ninja coders -- Google Wave: Up and Running provides a complete tour of this complex platform. You'll quickly work with the Google Wave Client, the app that lets users participate and collaborate on waves, and learn how to augment waves with gadgets and robots. In the process, you'll appreciate why Google Wave offers a great new model for online communication and collaboration.Become thoroughly familiar with Google Wave, including its structure, key concepts, and terminologyGet a hands-on introduction to the APIs and resources that will help you develop on this platformLearn how to use Google Wave's APIs to develop your own gadgets and robots, and to embed waves on web pagesDiscover through use cases how Google Wave offers consumers a distinct advantage over current communication and collaboration technologies

Anbieter: Orell Fuessli CH
Stand: 28.09.2020
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The New Edge in Knowledge
48,99 € *
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The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. * Build or retrofit your organization for new ways of working and collaboration by using knowledge management * Adapt to today's most popular ways to collaborate such as social networking * Overcome organization silos, knowledge hoarding and 'not invented here' resistance * Take advantage of emerging technologies and mobile devices to build networks and share knowledge * Identify what can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger and faster Straightforward and easy-to-follow, this is the resource you'll turn to again and again to get-and stay-in the know. Plus, the book is filled with real-world examples - the case studies and snapshots of how best practice companies are achieving success with knowledge management. Praise for The New Edge in Knowledge: How Knowledge Management is Changing the Way We Do Business 'You may think you know knowledge management, but this is new--how knowledge initiatives can incorporate social media, mobile technologies, and learning, for example. This book integrates the new knowledge management with the best of the old, such as communities of practice and measurement. KM still matters, and this book tells you why.' --Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College 'Over the last decade, knowledge management has emerged as a key success factor for the modern corporation, driven by tremendous advances in business analytics. This book studies the best practices in knowledge management and how leadership companies are applying them today.' --Virginia M. Rometty, Senior Vice President and Group Executive Sales, Marketing and Strategy, IBM 'APQC has been on the leading edge of knowledge management for almost two decades. O'Dell and Hubert have captured those best practices and created a road map to transform the way people work. Reap the benefits of their experience.' --C. Jackson Grayson, Chairman and Founder, APQC and co-author of If Only We Knew What We Know 'The New Edge in Knowledge is a useful how-to manual that takes best practice sharing and organizational capability building to the next level: Web 2.0, social networking, mobility, and communities of practice. National and international examples show how companies can create strategic alignment and systematic management to transfer knowledge rapidly and effectively.' --Rosabeth Moss Kanter, Harvard Business School professor and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good 'What has made our KM program strong is sticking to the fundamentals-- that's exactly what this book outlines. It provides trusted advisor guidance on how any company or organization can take the concrete steps to create and implement a world class KM strategy.' --Dan Ranta, Director of Knowledge Sharing, ConocoPhillips 'Carla O'Dell and Cindy Hubert have written an amazingly down to earth, useful and practical book on knowledge management and its importance to modern business. Starting with the distinction between information and knowledge, they provide a viewpoint that leaves IT in the dust. Read it to prepare for tomorrow's world!' --A. Gary Shilling, President, A. Gary Shilling & Co., Inc. 'A practical business approach to knowledge management, this book covers KM's value proposition for any organization, provides proven strategies and approaches to make it work, shares how to measure KM's impact, and illustrates high level knowledge sharing with wonderful case studies. Well done!' --Jane Dysart, Conference Chair, KMWorld & Partner, Dysart & Jones Associates 'This book is a tour de force in the field of knowledge management. Read every single page and learn about best practices from the leading firms around the world. All of this and more from the company that leads the way in the field: APQC. I highly recommend it for your bookshelf

Anbieter: Thalia AT
Stand: 28.09.2020
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An Introduction to Social Media Marketing
66,99 € *
ggf. zzgl. Versand

'Charlesworth, who has been involved in digital marketing since 1996, has written a book aimed at introducing marketing people to social media strategies. Though the book primarily focuses on Facebook, YouTube, and Twitter, other types of social media are sprinkled throughout the text. The chapter on social networking in online communities emphasizes LinkedIn's supplanting of traditional business networking. Extended coverage in the book includes social shopping and sharing sites, where a social network of shoppers can inform others in the same network. Many statistics, such as how only 7 percent of respondents to a 2014 survey had never checked an online review prior to making a purchase, pepper the text in an engaging way. Furthermore, the author provides useful exercises at the end of chapters, and the writing features catchy section headings, such as 'Is the value of a Facebook friend 37 cents?' and 'Your own comments might be illegal.' Summing Up: Recommended. Upper-division undergraduates and above' --C. Wankel, St. John's University, New York, in CHOICE July 2015 ‘This is a very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners.’ – Prithwiraj Nath, Norwich Business School, University of East Anglia, UK ‘Another great book by Charlesworth. As is the case with his texts, the work is very accessible to readers new to the subject, whilst offering insights for the more experienced academic and practitioner. This book takes a logical tour through social media marketing. In addition, it avoids the overly optimistic ‘dogma’ often found in this subject area. This book is a fine attempt to consider social media marketing from a more hard-nosed perspective. It is not only an informative text but also a thoroughly enjoyable read.’ - Dr Michael Cassop Thompson, Senior Lecturer, Leeds Beckett University, UK

Anbieter: Thalia AT
Stand: 28.09.2020
Zum Angebot
Internet For Dummies
24,99 € *
ggf. zzgl. Versand

Don't miss the 12th edition of this bestseller, fully updated and now covering social networking! Sixteen years since the publication of the first edition, this smash hit book has outsold and outlasted all the competition. See what all the excitement is about with the newest edition, The Internet For Dummies, 12th Edition. You'll not only find a lot of the basics presented in an easy-to-follow and friendly style, you'll also get the latest on social networking, security, and much more-stuff barely on the horizon a couple of years ago that now dominates the online landscape. * Introduces you to what's online, how to deal with annoyances like spam and spyware, and how to control what your kids see and do online * Walks you through picking a provider, getting hooked up to the Internet, and sharing a connection in your home or with other devices * Gives you a guided a tour through popular Web browsers, getting good search results; finding music and video; shopping; banking; and sharing files * Also covers e-mail, connecting with friends, online chats, and more * Helps you find the hot social networking sites and see how to handle photo and video sharing Using the Internet? Get thoroughly up to speed with this popular guide.

Anbieter: Thalia AT
Stand: 28.09.2020
Zum Angebot
Google Wave: Up and Running
26,20 € *
ggf. zzgl. Versand

Catch Google Wave, the revolutionary Internet protocol and web service that lets you communicate and collaborate in realtime. With this book, you'll understand how Google Wave integrates email, instant messaging (IM), wiki, and social networking functionality into a powerful and extensible platform. You'll also learn how to use its features, customize its functions, and build sophisticated extensions with Google Wave's open APIs and network protocol.Written for everyone -- from non-techies to ninja coders -- Google Wave: Up and Running provides a complete tour of this complex platform. You'll quickly work with the Google Wave Client, the app that lets users participate and collaborate on waves, and learn how to augment waves with gadgets and robots. In the process, you'll appreciate why Google Wave offers a great new model for online communication and collaboration.Become thoroughly familiar with Google Wave, including its structure, key concepts, and terminologyGet a hands-on introduction to the APIs and resources that will help you develop on this platformLearn how to use Google Wave's APIs to develop your own gadgets and robots, and to embed waves on web pagesDiscover through use cases how Google Wave offers consumers a distinct advantage over current communication and collaboration technologies

Anbieter: Thalia AT
Stand: 28.09.2020
Zum Angebot